Print design covers anything that is printed in hard copy. This can be business and rack cards, letterheads and folders, as well as advertising for magazines and newspapers. It is important that documents are produced specifically for print, especially if they are to be printed offset (press printed). Images must be high resolution and CMYK. You will be guided through print requirements and advised on what you need to supply in order for your documents to print as intended.
Marketing materials can include collateral for conferences, trade shows and events, including posters, table talkers, bags and table wraps. These materials ensure your business is professionally presented, making a memorable impact on both your clients, customers and competitors, while delivering your message in innovative ways.
Reports & Proposals
Your reports and proposals are an extension of your business and can indicate how innovative and successful your business or organisation is. It is important they be clean, easily understood and present your company in a professional manner.
Packaging & Labels
If you have a great product then you are going to need great packaging . Consumers are more and more design-led in their buying choices and a good designer will understand what they are looking for. Having eye-catching and appealing packaging and labels that deliver your message will help give your product the edge over your competitors.
Books & Document Layout
I have worked on a number of book design projects, including the redesign of the immensely successful Treat Your Own series by Sir Robin McKenzie. For a sizeable project such as this, good organisational skills and attention to detail are as important as good graphic design. I treat large scale documents in much the same way, with care and an eye for good, clean layout.
Advertising has changed dramatically in the past 10 years or so. Now when producing materials for promotion it is necessary to hit not only the printed media but also prepare files for screen viewing – on Facebook, EDM and websites.
I keep electronic marketing strategies in mind when designing advertising so that I know a consistent approach is going to be delivered across all media types.
One of the first print materials a business or organisation asks for is business cards. It is always good to leave a small reminder on how to contact you or find out more about your product or service. So make that small reminder beautiful or interesting – people will be far more inclined to keep it. Your other stationary is also important as a quiet reminder of your organisation’s identity.